Why millennials love the Sniffle.
Do you ever wonder how to better connect with your millennial patients? Does it seem like they are always on-the-go, eager to get back on their feet, and often skip their appointments? According to a study by Salesforce, telemedicine might be the answer! Sixty percent of millennials support telemedicine’s healthcare movement to cut down in-person appointments and 71% of millennials would like their provider to offer an app that schedules appointments, shares health data, and manages preventative care.
Understanding the Millennial Population…
Millennials are often characterized as being optimistic and healthy, but did you know that many millennials suffer from stress and sleep deprivation, which can contribute to obesity, anxiety, and other health conditions? In fact, 28% of millennials do not have a primary doctor and 40% of millennials do not have a relationship with their primary doctor. In addition, millennials are likely to delay seeing a doctor because of cost.
Millennials have watched and thrived in the rise of the on-demand economy, such as ordering an Uber and having it arrive in less than 10 minutes, or expecting 2-day delivery just like Amazon Prime guarantees. So, why should they wait a month to get an appointment with a doctor? Dr. Bayo Curry-Winchell, a family practitioner and a Millennial, shares that her generation (millennials) are all about convenience and preventative health. Since they don’t want to see a doctor in person, they want to stay healthy. Martinez, a millennial, speaks for a major portion of millennials when she confesses, “Honestly, if I walk down the street and met my doctor, I wouldn’t recognize him at all.”
Since millennials don’t feel as tied to a doctor as older generations do, this group of the population has contributed to the increase in retail clinics and urgent care center usage (for better or for worse). Millennials want convenient care. Simple. This leads to them not forming strong bonds with their primary doctor. Taking on consideration all the data that surrounds millennial patients, how should doctors approach this population?
It’s important to meet millennial patients where they are…a mobile app (literally). Millennials want convenience and are going to turn towards telemedicine for instant medical advice.
- Millennials want to have a doctor’s appointment on-the-go instead of having to take time out of the day and wait hours at a doctor’s office.
- Millennials are comfortable adopting new technologies and embrace on-demand services.
- Having easier access to doctors will motivate millennials to seek treatment faster.
As a general doctor, the telemedicine healthcare movement is a great way to stay in contact with your existing millennial patients, as well as meet new ones! Since 60% of millennials support telemedicine alternatives, more and more patients will be looking for primary doctors through telemedicine services, like Sniffle. By using Sniffle, doctors can find and treat millennial patients and capture them to become in-clinic patients.
Ready to meet your patients via Sniffle? Visit here to download the app and get started today. When your millennials patients Sniffle, answer! Being flexible with your millennial patients’ healthcare movement can pave the way to a stronger patient-doctor relationship. Fear not, doctors – by using Sniffle, both doctors and millennial patients WIN!